Insights
Lots of consultants talk about “thought leadership”, but real thinking is hard to come by. We’ve written some of the most influential and important books and reports in the industry. Our work ranges in subject from setting up a digital analytics organization, to how the advertising industry is changing radically, to how robots and algorithms are radically remaking your future. Some of it may rock your boat. All of it will help you build a better business in the digital age.
Of course, we’d be thrilled to put our brains to work on your behalf. In the meantime, please feel free to browse, review and download our publications below.
Building a Digital Analytics Organization
Building a Digital Analytics Organization: Creating Value by Incorporating Analytics Processes, Technology and People into Business Operations (Sample Chapter)
By Judah Phillips
“Among the most valuable things you’ll find in Judah’s book is his experience. Building a Digital Analytics Organization is packed with real-life guidance and wisdom from his years of work as a practitioner and manager in the analytics field. From defining measurement needs, to analyzing data, to comparing analytics tools, Judah has done just about everything. We can all put his experience to use as a guide as we build out our own analytics organizations.”
—Justin Cutroni, author of Google Analytics, Analytics Evangelist at Google.“This excellent book is a practical guide to help business practitioners make better decisions based on digital analytics. There couldn’t be a better time for this book as data-driven decision making is a core skill for successful business executives, managers and practitioners alike.”
—Raj Aggarwal, Founder and CEO of Localytics
Download: Building a Digital Analytics Organization
Digital Analytics Primer
Digital Analytics Primer (Complete Book)
By Judah Phillips
“The full strengths of an approach that is both practical and intellectual…
You’ll find plenty of real insight here, not just into how to do digital
analytics, but also how to get digital analytics done. That’s a distinction
that’s hard to appreciate until you’ve walked the walk, not just talked
the talk.”
—Gary Angel, CEO, Digital Mortar. Founder, Ernst & Young Digital Analytics Center of Excellence, author of Measuring the Digital World“Whether You’re an engineer, entrepreneur, manager or business analyst, this book [is] a must read for anyone attempting to modernize their practice in a data-driven business. A must-read for anyone attempting to modernize their business operations and increase value from data and analytics.”
–Kurt Gray, Director, Analytics Platform, Microsoft
Download: Digital Analytics Primer
Ecommerce Analytics
ECommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy (Sample Chapter)
By Judah Phillips
“This book is the answer to your prayers. Buy and read this book–every page of it. Take its recommendations to heart. If you want to be successful at ecommerce, you need a heavy dose of analytics. And if you want to be successful at ecommerce analytics, you need a heavy dose of this fine book.”
—Thomas H. Davenport, President’s Distinguished Professor of Information Technology, Babson College; Research Fellow, MIT Center for Digital Business; Cofounder, International Institute for Analytics; Senior Advisor to Deloitte Analytics; author of 17 books.“With U.S. ecommerce sales set to cross $450 billion in 2017, the opportunity in front of you is immense. Yet, it is likely your conversion rates are stuck at 2%. I’m excited about Judah’s comprehensive tome because it is just what the doc prescribed to help unstick your ecommerce strategies. From cart abandonment to multichannel attribution to lifetime value… You’ll get precise guidance to win big!”
—Avinash Kaushik, Digital Marketing Evangelist, Google; author, Web Analytics 2.0, Web Analytics: An Hour a Day
Download: Ecommerce Analytics
Digital is Destroying Everything
Digital is Destroying Everything (Book Sample)
By Andrew Edwards
Every year, perhaps even every week, there is some new gadget, device, service, or other digital offering intended to make our lives easier, better, more fun, or more instantaneous–making it that much harder to question how anything digital can be bad for us. Digital has created some wonderful things and we can hardly imagine life without them. But digital—the most relentless social and economic juggernaut humanity has unleashed in centuries—is also destroying much we had taken for granted. And what is your place in this brave new world?
“Andrew Edwards never takes anything at face value and forces one to re-see, re-view and re-think basic assumptions about all things Digital. Digital Is Destroying Everything offers an important, historical perspective, crucial for understanding where Digital is taking us next.”
—Jim Sterne, founder, eMetrics Summit; co-founder, Digital Analytics Association
Download: Digital is Destroying Everything
