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THE SMARTCURRENT METHODOLOGIES

We apply our unique methodologies and proven approaches developed over many years doing analytics. We achieve the results you would expect from working with one of the best teams in the industry.

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SmartCurrent's services help business leaders meet the challenge of competing in an increasingly complex, data-overloaded, digital-business environment. We’ll help you generate more value from your digital data.
Strategy and Assessment Roadmap      
  • Identify gaps and areas for improvement with a complete analytics assessment leveraging SmartCurrent’s Analytics Value Chain Index 
  • Define and prioritize your analytics roadmap for the maximum business impact
  • Set your organization up for success by aligning stakeholders, training existing staff, and enhancing your team
 Technology Evaluation, Selection, and Implementation
  • Ensure your analytics platform (e.g. the tools and technology) is implemented correctly to support your key business objectives
  • Optimize your platform to guarantee actionable data, reports, dashboards, and analyses
  • Recommend and implement technology partners aligned with your business needs
Data Visualization and Visual Analytics
  • Define and create Key Performance Indicators
  • Build effective dashboards, reports, and data visualizations that answer business questions and help people understand available data
Advanced Analysis and Data Science Services
  • Gain real insights by applying proven exploratory data analysis (EDA) and data science techniques to better analyze, segment, and use your data
  • Drive better business results by leveraging our actionable reporting, analysis, modeling, forecasting, and prediction frameworks
  • Answer your business questions and recommend what you should do next based on your data
  • Run experiments and test hypotheses to statistically guide strategy
  • Increase your conversion rates by testing your digital and advertising content 
  • Develop A/B and multivariate testing frameworks
  • Enable continuous performance improvement through experimentation 
Executive Advisory Guidance and Support 
  • Companies of all sizes leverage SmartCurrent to create, evolve, and enhance their business via retainer relationship.  
  • Executives across disciplines receive data-informed guidance to support their management decisions
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